Lauren M. Donovan

UX Researcher & Content Strategist

Table of Contents

Background

Ms. Donovan received her Bachelors Degree in Broadcast Journalism from East Carolina University, allowing her to combine her passion for writing with her keen perception of the way people view world events through the eyes of the media.

After graduating, she joined CBS Television in San Francisco as a Research Analyst where she discovered that her passion lied in Internet marketing. She then transitioned into a marketing career with a reputable real estate marketing agency in San Ramon, CA.

Ms. Donovan joined Bariatric Surgery Source (BSS) in 2009 with a focus on content research and development where she played a critical role in the early and substantial traffic growth of Bariatric Surgery Source. She has since shifted her focus to site-wide user experience (“UX”) and the ongoing refinement of BSS’s content development and delivery strategy. Her creative, innovative and forward thinking approach continues to grow BSS’s online authority by making BSS a valuable, go-to resource for thousands of new patients each year.